Althusser - Interpellation - the way in which ideas get into our heads and have an effect on our lives - we believe they are our own ideas.
We are interpellated from the day we are born into specific roles society has created for us.
Barthes - images reinforcing cultural myths - modern cultural phenomena often have a status and image built up around it, such as red wine → social equaliser, drink of the proletariat, drink of the French - but has negative effects on health.
Barthes - death of the author - argues against methods reading that rely on aspects of an author's identity to distill meaning from their work - readers must liberate text from interpretive tyranny by separating work from its creator to understand it fully.
Mulvey - male gaze theory - women are objectified in film because heterosexual men are in control of the camera. The male gaze occurs when the camera puts the audience in the male perspective and lingers on her body. Women are passive to the active gaze of men.
Winship - gender complicity - women see themselves in texts in the image which has been defined for them by masculine culture. We are prepared, for the reward of gratification, to recognise the ideal version of ourselves despite the anxiety it causes us.
Another version of this can be seen in the powerpoint below.
No comments:
Post a Comment