Chloe Ward, Reepham High School and College (18333), 3219

Tuesday 18 March 2014

Final Draft of my Digipak and Magazine Advertisement


The LaFontaines A2 Media Print Production Tasks.

This is a compilation of the InDesign document (slide 1) and photos of the physical copy (slides 2-5). Following this is my magazine advert (slide 6)

Tuesday 11 March 2014

Theory Hunt

Althusser - Interpellation - the way in which ideas get into our heads and have an effect on our lives - we believe they are our own ideas.
We are interpellated from the day we are born into specific roles society has created for us.

Barthes - images reinforcing cultural myths - modern cultural phenomena often have a status and image built up around it, such as red wine → social equaliser, drink of the proletariat, drink of the French - but has negative effects on health.

Barthes - death of the author - argues against methods reading that rely on aspects of an author's identity to distill meaning from their work - readers must liberate text from interpretive tyranny by separating work from its creator to understand it fully.

Mulvey - male gaze theory - women are objectified in film because heterosexual men are in control of the camera. The male gaze occurs when the camera puts the audience in the male perspective and lingers on her body. Women are passive to the active gaze of men.

Winship - gender complicity - women see themselves in texts in the image which has been defined for them by masculine culture. We are prepared, for the reward of gratification, to recognise the ideal version of ourselves despite the anxiety it causes us.

Another version of this can be seen in the powerpoint below.


Thursday 6 March 2014

Quote about representation

 "The world we inhabit is a world of representation. Media do not merely present a reality that exists 'out there'; nor do they simply reproduce or circulate knowledge. As active producers of knowledge, media construct and constitute the very reality of our existence." -- Augie Fleras and Jean Lock Kunz, Media & Minorities; Representing Diversity in a Multicultural Canada

Social Realism and The Selfish Giant


Tuesday 4 March 2014

Updated magazine advertisement for digipak cover

This is the updated version of my magazine advertisement. On it, there is now more content and more quotes. I have included 3 quotes now, and they are smaller than the one I used previously, because this helps to emphasise the band name and album title, which was not done very well in my previous example.
I have added the record label and a sign saying that it is available on iTunes, as well as two social media links, to their website and to their Twitter.

This advert would hopefully be featured in a magazine like Kerrang! or Rocksound, and featured either on the back page or somewhere in the middle near the articles. I think the back page would have the most impact because if someone was to carry the magazine around with them they will be seeing the advert a lot. It also isn't too bright or distracting which may help persuade the magazine to put it on there!
Feasibly however this would be very expensive and so I think it would realistically be more towards the inner pages.
I have not included the price because I don't feel that this would be necessary on an advertisement for a product like an album; nowadays people tend to predict they will be between £7.99-10.99 and Light Up The Background would likely fall towards the lower half of that bracket.