G324: Audience Profile Research Task - Jessie J

For this task I have been asked to create an audience profile for a band or musician based upon assumption and questionnaire results.
I chose to create a profile for Jessie J, since she is a popular, well known artist who has become somewhat established in the industry through her songs and television work.

Assumptions
Interests: They are probably interested in the sort of things that most young girls are; meeting up with friends, socialising, watching movies, going shopping, reading tabloid magazines. Older fans may go clubbing or party somewhat regularly. Her music falls under the Pop genre, which is the more "mainstream" of genres. The outcome of this is that her fans are likely to have more "mainstream" interests; i.e, those that are common for people of that age.
Gender: I think the fans of this artist are predominantly female, because of her lyrics, which seem powerful: Don't lose who you are in the blur of the stars!
Seeing is deceiving, dreaming is believing,
It's okay not to be okay.
Sometimes it's hard to follow your heart.
Tears don't mean you're losing, everybody's bruising,
Just be true to who you are
Lyrics like this are likely to appeal to a more young, insecure female market who are looking for some light in a confusing time in their lives.

Age: I assume that the fans of this artist are probably between the ages of 5 and 25. I feel this is the case because her music style is very young and so is her look. However, some of her songs are quite meaningful so she might appeal to an older audience in this respect.

Fashion: I think that the Jessie J's fans are likely to want to dress like her; in slightly more edgy, bright clothes that make them stand out from the crowd. For instance, in the photo to the left she is wearing clothes that would typically each be a statement piece in an outfit (the hat, gold combat boots and the leather jacket), not all worn together like she is. This kind of edgy style is commonly promoted in young girls magazines nowadays and on the television. A few examples of clothes and motifs associated with this fashion style have been provided below; they are clothes that seem to be common with younger teenagers recently.

Social practices: Fans of Jessie J are probably highly computer literate, making the most of mainstream social networking sites like Instagram, Twitter and Facebook to broadcast their musical preferences. They are likely to also use a lot of apps on their phones; such as Whatsapp and
Snapchat.

Fans of this artist are likely to listen to music of the same genre, or the kind of songs they hear on the radio. They may listen to radio stations such as Kiss or Capital FM more than ones that play more varied and alternative music.

In order to get a more valid insight into these areas, I created a survey using Surveymonkey.com to ask about various attributes of Jessie J fans. I contacted one Jessie J fan page, Jessie J Heaven to ask them to publish the link of their website and also asked two twitter accounts to complete the questionnaire. Alongside this, I will post the link to Facebook and on my own Twitter account to try and get as many fans as possible to complete it; I am aiming for at least 15 responses.