A group known as ‘Teddy Boys’ or ‘Edwardians’ became
prevalent in the early 1950s in the South and West areas of London. They were a
‘dandified’ street gang – they dressed extravagantly and posed defiantly, making
them popular subjects for the growing media and television industry of 1950s
Britain. They became a media folk devil; the media vilified them and spread their
image so that soon, the Teddy Boy was a nationwide teenage style and the first
post war subculture, going beyond the original metropolitan gangs.
Despite being inner-city working class youth, they wore
expensive Edwardian ‘Ted’ suits designed for wealthy city gentlemen in the
early 1950s, or the ‘drape’ jackets favoured by the growing number of rock and
roll stars in the USA. One magazine
carried the following headline: Teenage
Terrorists – Absurd but Deadly, in 1954.
The Teddy Boy image sent a powerful message; the wearing of
upper class clothes by working class youths was an incredibly defiant act. This
exaggerated way of dressing made them an easy target for the media; they were
constantly teased and discredited for wearing such nice clothes. Ridiculed
often, a caricature of a Teddy Boy as a ‘monkey in a drape’ was printed in the
Brighton Evening Argus in 1954. This clearly portrays how the general public perceived
them at this time.
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